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Is the Labubu Doll Evil? It starts with a pair of beady little eyes. That large, gaping smile. That impish posture-the kind that would be supposed to look at you when it never should. Meet Labubu, the vinyl toy that has gone viral, not just for being gorgeous and collectible but apparently…evil?
Yes, you read that right. Online stories are abuzz with the Labubu doll-being cursed or haunted or simply being bad luck-whether it’s the “next Annabelle” or just a well-acted Internet theatre.
Well then, what’s going on with the toy? Is it actually evil—or are we all just scaring ourselves for clicks?
Let’s break it down.
What Exactly Is Labubu?
For those new to the world of designer toys, Labubu is a character created by Hong Kong artist Kasing Lung. He’s part of a line of vinyl collectibles sold by POP MART, a wildly popular Chinese company that’s now gaining a serious following in the U.S.
Typically, Labubu is described as an elf-like forest spirit: an impish, elusive, almost creepy being. Those large ears, the sharp-toothed, devious smile, and shiny eyes `that almost seem to be alive’ tend to be the factors that make the doll completely unnerving for some. But what started as a beloved figure in the designer toy community has recently taken a turn into the spooky.
How the “Evil Labubu” Rumor Started
The whispers began on TikTok with users claiming their Labubu dolls moved overnight—and soon flickering lights, strange noises, and pet freakouts followed once the toys arrived in homes. Then an Instagram video linked the doll to Pazuzu, an ancient Mesopotamian demon, triggering a wave of panic: some fans even destroyed their collectibles!
Some of the most viral claims include:
- Dogs growling at the doll for no reason
- Unexplained cold spots in rooms where the doll sits
- Nightmares or sleep paralysis
- Bad luck or misfortune after buying one
- Electronics malfunctioning nearby
In one now-viral TikTok video with over 3 million views, a user claims their cat refused to enter the room where Labubu was placed—and eventually knocked it off the shelf in what looked like pure rage.
Another user wrote: “Ever since I bought Labubu, I’ve been having the worst luck—car broke down, lost my wallet, got fired. I’m not even kidding.”
This wave of creepy anecdotes has led some to believe Labubu is more than just a toy.
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Is It Haunted or Just a Case of Mass Hysteria?

Let’s be clear: There is no scientific proof that Labubu is evil, cursed, or haunted. But that hasn’t stopped people from speculating.
What we’re likely seeing is a textbook case of online folklore in action. Social media platforms have a knack for turning ordinary things into viral nightmares. Remember when people thought Furbies were possessed? Or when stories about Robert the Doll and Annabelle turned childhood toys into horror icons?
It only takes a few viral posts—and suddenly, a whole narrative is born.
Psychologically, this can be linked to confirmation bias. When people expect something creepy, they’re more likely to notice every small thing that seems “off”—and connect it to the doll, even if it’s unrelated.
Experts have since debunked the myth, confirming that Labubu originated from European fairy-tale inspirations and has no connection to any demon. The frenzy didn’t just rattle fans—it thrust Pop Mart’s billion-dollar brand into global headlines, turning a fun collectible into a viral moral panic
But… Why Does Labubu Look So Creepy?
Labubu’s unique design walks the line between cute and eerie. His wild grin, long fingers, and sharp features are intentionally exaggerated. To fans of POP MART, this adds charm and personality. To others, it’s nightmare fuel.
There’s even a Labubu “Monster” series, where the doll is dressed up in horror-themed outfits, like mummies or skeletons—adding fuel to the haunted theory. Here’s a link to POP MART’s official Labubu collections so you can see them for yourself.
It’s no surprise that this visual design would stir up strong reactions. It’s the perfect mix of weird, cute, and creepy—ideal for both collectors and conspiracy theories.
Internet Culture Meets Urban Legend
The Labubu saga is just the latest in a long list of creepy object rumors that thrive on the internet.
Other examples include:
- Robert the Doll in Key West, FL – a real doll some claim is haunted. It’s even housed in a glass case at a museum.
- Annabelle – the infamous haunted doll from the Warren files, now popularized by Hollywood.
- The Dybbuk Box – a haunted wine cabinet that inspired The Possession movie, and was once owned by rapper Post Malone.
These stories tap into something deep and primal—our fear of the unknown, the supernatural, and the possibility that even everyday objects could carry sinister energy.
So… Should You Worry?
Honestly? Probably not.
Unless you’re deeply sensitive to energy or already superstitious, there’s no reason to panic about Labubu. Many people have the doll and experience absolutely nothing unusual. But if you’re someone who feels uneasy around it—trust your gut. Energy and intuition matter much. And, by the way, if it makes you feel at unease maybe it is not the toy for you.
For an alternate approach, if you happen to love designer toys or anything horror, those rumors just might make Labubu a little extra potently enticing. There’s something kind of thrilling about owning something with an eerie internet backstory.
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Final Thoughts: Evil or Just Internet Hype?
Is the Labubu doll evil?
There is no real evidence to support that theory. Most of the “proof” is just subjective experiences which, while real to the individual, cannot be verified or directly linked to the doll.
Still, this controversy points at how fast a simple art toy can be turned into a renowned haunted object across the internet. The name Labubu has acquired some great notoriety in the realms of modern pop-culture legend, cursed or whatever TikTok calls another scary story.
And just like anything good, whether true or false, it lingers because people just can’t seem to stop talking about it. And like all good stories—whether fact or fiction—it somehow survives because we just can’t stop talking about it.
Quick Takeaways:
- Labubu is a designer vinyl toy by POP MART, originally created by Kasing Lung.
- Claims of the doll being “evil” are spreading on TikTok and other platforms.
- Alleged experiences include bad luck, creepy sounds, and unusual pet behavior.
- There is no verified evidence to support these claims.
- It’s likely a modern example of online urban legend and viral fear culture.